Company Overview
Homex is the flagship paint brand of Norson Chemical Industries (NCI), a company with over three decades of excellence in manufacturing and supplying high-quality decorative and protective coatings. Since its establishment in 1999, NCI has built a strong reputation for offering innovative, performance-driven solutions for a wide range of applications, including residential, commercial, industrial, and infrastructure. With a focus on quality, reliability, and customer satisfaction, Homex products are trusted by both professionals and homeowners.
Guided by a vision of international collaboration and technological advancement, NCI works with global partners from the Netherlands, Australia, Switzerland, Korea, and the USA to source premium raw materials and incorporate international best practices. Today, Homex is proudly exported across multiple countries, with exports accounting for over 80% of its total sales. Supported by a robust dealer network of 400+ outlets and a competent team of technologists, the company continues to expand its footprint in both local and international markets.
Vision, Mission & Values
Vision
To lead in innovative coating solutions, delivering lasting beauty and strength to every surface, across every environment.
Mission
Our mission is to protect and enhance every surface and space with high-performance paints and coatings—enabling homeowners, businesses, and industries to achieve lasting beauty, durability, and confidence.
Core Values
At the heart of our organization lie the values that define who we are and how we operate.
Individuality
Every voice matters. Every idea counts.
Independence
Driven by purpose, not pressure.
Integrity
Do what’s right—especially when no one’s watching.
OUR JOURNEY THROUGH THE YEARS
Norson Chemical Industries Founded
Established in Lahore, laying the foundation for a homegrown success story in decorative paints.
Expanding Horizons
Homex begins geographical expansion into NWFP (now KP), increasing its domestic reach.
First Export Milestone
Successfully enters the Afghanistan market — our first step toward becoming an international brand.
Manufacturing Upgrade
Expanded to a larger, more advanced manufacturing facility to meet growing demand.
Tajikistan
Entry
Strengthened export portfolio with product shipments to Tajikistan.
Nationwide
Reach
Widened our domestic footprint into Swat and Hazara regions.
Sundar Industrial Estate Facility
Launched a modern facility at Sundar Industrial Estate, bringing efficiency and scalability to the next level.
New Brands:
Naqsh & Hopcoh
Introduced new sub-brands to cater to specific market segments and expand the product range.
Relocation
& Expansion
Moved operations to the new Sundar facility, enhancing capacity and operations. New Brands: Classic & Grip launched to address project and institutional needs.
Azad Kashmir Operations Begin
Further domestic expansion into Azad Jammu & Kashmir.
Central Asian
Markets
Expanded exports to Kazakhstan and Uzbekistan.
Diversification into Road Safety
Entered the road marking and road safety sector with performance-grade coatings.
Floor Coatings Segment Launched
New product line to serve commercial, industrial, and institutional flooring requirements.
